Ryan Ellis of Ellis Endurance Lab

We believe there is a strict order of hierarchy when it comes to bicycle riding. The obvious first item of importance would be the bicycle itself, followed very closely by the helmet. The next step in the process would be a proper fit. Fit is the key to developing a proper foundation for cycling. A professional bicycle fitting has a tremendous impact on a cyclist success. Whether you are a novice cyclist or a professional triathlete, a fitting session will improve your performance, positively impact your overall riding comfort and increase your safety.

We provide custom fittings for every discipline, every riding level and for every personal need of the cyclist. We are proud to now offer the Guru Experience. The GURU Experience offers different programs to assist you in finding the perfect bike or optimize your current riding position. The major advantage of the Guru Fit Unit is the ability to change your position instantly while riding, making it a fully ?dynamic fit? experience. The Dynamic Fit Unit (D.F.U.) uses servo motors that can change by 1mm increments at the push of a button.

We offer idMatch motion capture system on your own bike to dial in all of your postions and measure your riding positons.